I walked past this ad today and thought "Wow, $2 gym membership" and then saw the very obvious $70 membership fee. Perhaps they meant an actual gold coin.

If they plan on starting this relationship treating me like an idiot, it is probably a good indicator of how it is going to end.

Google "fitness first Facebook" and you'll see two fan groups in the top result. It seems that there are 320% more people that love to hate Fitness First, than those that love to love them.